After giving birth to the New Economy, the Internet is now shaping yet another phenomenon: the participative economy wherein attracting and keeping attention, obtaining the 15 minutes of fame that Andy Warhol predicted for all, is becoming a new way to exchange with others.
This new environment to which the TV industry is now having to adapt is the world of Egocasting, centred chiefly around Internet that will end up being characterised by a culture of hyper-personalisation of media ...
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