With a number of IPTV services now commercialised, European telcos are finding themselves in the real world of film and TV content distribution. Many have entered extremely competitive pay-TV markets, home to players including direct-to-home satellite operators, cable TV companies and, increasingly, digital terrestrial TV providers. While an IPTV service s content is its foundation, this will be nothing without clever branding and packaging. IPTV is the telco s toughest challenge yet in terms...
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