Understanding the Opportunities for CRM In Global Insurance (Market Focus)

Introduction

In today's evolving market, insurers must become customer centric in order to compete and excel. Customer Relationship Management (CRM) is the insurer's ultimate tool for enabling the shift to customer centricity.

Scope

Identifies the key forces driving the need for CRM, namely increased competition, more complex sales channels and wider product offerings.

Analyzes particular drivers in three regions: The United States, Euro...

Additionnal resources regarding this market :

Understanding the Opportunities for CRM In Global Insurance (Market Focus)