Premium Company Profile: Electronic Arts Inc.

Introduction

Electronic Arts (EA) is eyeing new avenues for games like mobile handsets and online games, to facilitate its future growth. EA is taking the inorganic growth route along with internal reorganization to facilitate this transition. The company's leading market position for sale of all major consoles combined with its key brands would provide a base for its future growth.

Scope

Contains corporate strategy, value chain presence and SWO...

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Premium Company Profile: Electronic Arts Inc.