The market is dominated by TF1 who captured over 53.6% of advertising revenues in 2000, a value of FF16.1 billion (US.3 billion). TF1 is the leading channel in France in terms of audience, attracting 34% of all viewers in 2000. Investment in advertising for TF1 amounted to 50.2% of total market investments in 1999. Part of the Major Market Profile series, this report supplies high quality, low cost data and statistics, with the insight into current and future trends that only Euromonitor re...
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