In order to become a successful MVNO, fixed operators need to deal with the three key challenges: find a MVNO friendly MNO, negotiate the right wholesale rate and devise a winning marketing strategy. The scale of these challenges varies from market to market. Even though the first two are becoming easier to address, developing a winning MVNO marketing strategy is becoming more difficult in light of the proliferation of MVNOs, maturity of the mobile markets and the resulting intensifying compe...
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