Widely predicted to be overtaken by Samsung to second place in 2004/05, Motorola has now turned the corner and is setting its sights on challenging Nokia to become the handset market leader. Since 2004, Motorola s profitability has improved, largely due to a series of innovative handsets, which helped the company to distance itself from its closest competitor, Samsung. This strategy of product innovation has also helped Motorola to position itself more favourably to challenge Nokia.
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